Synchronicity is a phenomenon where similar events occur at the same time. This phenomenon is
occurring every day around us. For example, persons with similar face and similar personality are
born in the same generation and living somewhere on this earth.
In several times we have tried to create a new design from a simple lighting product which we
have been producing for 15 years. When we introduced this product into the market 15 years ago
it was designed to obtain the ultimate simplicity by removing all unnecessary elements. We have
challenged to bring a new design and functionality that gives fresh presence to this light stand. In
the end, however, we have come back to the original design. The product we finally reached, by
returning to the starting point is this Synchronicity. This basic light stand is still at present providing
the same atmosphere.